Marketing for Increasing Exposure Tip #21: Mindset Matters
This week I am taking a slight detour from the information filled emails I write about proven book marketing strategies. For the last five weeks, I have been speaking to...
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Business Book Review-The Art of Social Media
There are so many business books I have read that have benefited our publishing company or my author platform. Over the next few months, I will highlight some of my...
Marketing for Increasing Exposure Tip #20: Paid Advertisement
This month I am going to address a topic I haven’t faced head on until recently, paid advertisement. Starting out in this industry, ten years ago now, I didn’t want...
Business Book Review-You Are a Badass
There are so many business books I have read that have benefited our publishing company or my author platform. Over the next few months, I will highlight some of my...
Marketing for Increasing Exposure Tip #19: Clean Up Time! The Art of Tidying Up Your Email List
In the past, we’ve talked about the importance of having an email service that stores (and backs up) all of your contacts. This list is critical in communicating on a...
Business Book Review-How to Win Friends & Influence People
There are so many business books I have read that have benefited our publishing company or my author platform. Over the next few months, I will highlight some of my...
Marketing for Increasing Exposure Tip #18: How a Virtual Summit Sells Books
A virtual summit is an online conference. All interviews take place on video either live or pre-recorded. There are many benefits to hosting a summit. Provide value to your target...
Business Book Review-Do Over
There are so many business books I have read that have benefited our publishing company or my author platform. Over the next few months, I will highlight some of my...
Marketing for Increasing Exposure Tip #17: Try it for 90 Days
Do you know about the marketing strategy Attract, Engage (Nurture) and Convert? If you don’t then I will break it down for you because it’s a strategy you can easily...
Marketing for Increasing Exposure Tip #16: Wearable Branding
Let me share a simple marketing strategy with you this week that has powerful results. It’s called wearable branding. That’s right, think t-shirts, bags, coffee mugs and more. Consider giving...
Marketing for Increasing Exposure Tip #15: Create a Catalog of Your Books
Here’s an excellent marketing tip that I put into practice earlier this year thanks to a colleague suggesting it. Work with someone on your team to create a catalog of...
Marketing for Increasing Exposure Tip #14: The Power Of The Hashtag
When people first started using hashtags, I was utterly confused. I wasn’t sure if it was a way to catalog certain social media posts or if it was a way...
Marketing for Increasing Exposure Tip #13: Pinterest
Did you know that there are over 100 million active users on the platform Pinterest? Amazing right? Another fun fact about Pinterest is that of those active users, around 77%...
Marketing for Increasing Exposure Tip #12: LinkedIn
We’ve talked a lot about the importance of figuring out WHO your target market is. Once you’ve figured that out, spend time providing valuable content on the platform where your...
Marketing Hack #11: The Book Launch Team
Today’s marketing tip is a powerful secret I keep in my back pocket that has the opportunity to increase the visibility of your book during its launch and release. At...
Marketing for Increasing Exposure Tip #10: Video Trailers
It’s old news now but VIDEO out on the internet is all the rage. How can you easily incorporate video into your book marketing? Create a video trailer that highlights...
Publisher Interview Series-Where Can Writers Go For Support And Professional Services
Company: The Institute for Writers Publisher: Katie Davis Company Mission/Vision: The vision was simple. Our school would be where college level students could learn to write Our faculty would be...
Publisher Interview Series-Learn About Publishing Non-Fiction & Book Shepherds
Company: Wild Iris Publishing Publisher: David FitzSimmons Company Mission/Vision: Wild Iris Publishing specializes in visual media focused on nature, photography, and education. Our award winning children’s picture books have been...
Publisher Interview Series-Four Things Every Project Needs To Get Accepted
Company: CBAY Books Publisher: Madeline Smoot Company Mission/Vision: Children’s Brains are Yummy Books is a publishing house located in Dallas, Texas. We publish only high quality fantasy and science fiction...
Publisher Interview Series-How Do You Know Which Publishing Company Is A Good Fit For You
Company: Forest Avenue Press Publisher: Laura Stanfill Company Mission/Vision: Forest Avenue Press, founded in 2012 in Portland, Oregon, publishes page-turning literary fiction. Our titles are infused with a fresh, complex,...