Marketing for Increasing Exposure Tip #20: Paid Advertisement – Cardinal Rule Press
This site has limited support for your browser. We recommend switching to Edge, Chrome, Safari, or Firefox.

Marketing for Increasing Exposure Tip #20: Paid Advertisement

Marketing for Increasing Exposure Tip #20: Paid Advertisement - mariadismondy.com


This month I am going to address a topic I haven’t faced head on until recently, paid advertisement. Starting out in this industry, ten years ago now, I didn’t want to spend money on ads. I looked into it and I was shocked at the prices: $1500 for 1/6th page? What?

But I get it. Depending on what company you are working with, paid ads can have a huge reach. I just chose to go the grassroots style since it is so available to us via numerous social media platforms.

Until recently when a financial advisor told me I did indeed have room in my budget for paid advertising. So I dove in and here are a few things I learned.

Top Tips when Considering Paid Advertisement:

  • Ask about the reach. Is this ad in print our online. Who is the target reader? Does it match who YOUR target audience is?
  • Is the design fee included in the cost of the ad price?
  • How will you track the success of this ad? Do you have access to your day by day sales to compare them to the release week of the ad?
  • Talk to a colleague about their experience with ad placements. Would they recommend the one you are considering?

Here are a few companies we have placed ads with recently and have seen a positive bump in our book sales as a result:

Reply and let me know if you have been happy with a recent paid advertisement experience.


Did you know you can get these marketing tips sent RIGHT to your inbox? Sign up here.


Marketing for Increasing Exposure Tip #8: Podcast Interviews - mariadismondy.comMy name is Maria Dismondy. I am a children’s book author who also founded the publishing company, Cardinal Rule Press.

Finding ways to market my messages is a passion of mine. I want to help you gain greater recognition of your brand, to generate new readers and improve your sales. Why? Because I love to GIVE and CONNECT and I truly believe we are all in this together!

Leave a comment

Please note, comments must be approved before they are published

Cart

No more products available for purchase

Your cart is currently empty.