What We Learned At The Summer Library & Bookstore Tour!
We sure had a BLAST this summer with our VIRTUAL SUMMER BOOKSTORE AND LIBRARY TOURS! We hope you were able to catch some of them on our Facebook Live’s but...
The Book Blog
Marketing Tips
Insider Scoop: What Your Followers Really Want To See On Social Media
“Work Smarter, Not Harder.” ~ Carl Banks Happy July, friends! We know you’re a bunch of marketing rockstars, so you’re already posting on social media each week. You’re working hard...
June Writer’s Series: Creating a Writer’s Community
“It feels good to be in a community. Community, above all, is bigger than individuals–we are something much more than individuals when we are part of a community. And this...
PR Insider Tips: Securing Those TV Interviews!
Over the past couple of weeks, Cardinal Rule Press’ own Maria Dismondy has been on a media tour, sharing her newest book release, Sunny Side Upbringing, at multiple news outlets...
If You Build it, They Will Come (to your Bookstore!)
As we all know, bookstores are happily making a comeback. So much so, that even Amazon has created their own brick-and-mortar concept. However, these Amazon stores are opposite of our...
Children’s Audiobooks: A Primal Form of Storytelling
A 2019 audio report from NPR estimates that there are now over 120 million smart speakers in U.S. homes, representing 78% year-over-year growth. Between housework, the treadmill and long commutes,...
Get a Jumpstart On Your 2020 Planning
Editor’s Note: As we say goodbye to the year, it is important to take a moment to pause and reflect. As always, we are dedicated to bringing you out of...
How To Use The Calendar To Create Seasonal Book Displays
Editor’s Note: If you are a bookseller or librarian, you are in the right place! Each month, we publish an article dedicated to helping you think outside of the marketing...
Leverage Your Community to Your Marketing Advantage
Find out how publisher Maria Dismondy recommends you get more exposure to your bookstore and librarian. Get your customers and patrons in and reading with these monthly marketing tips! Sign...
How To Increase Sales At Your BookStore For The Holiday Shopping Season
Editor’s Note: At Cardinal Rule Press we are dedicated to bringing you fresh out of the box marketing ideas for your library or bookstore. This month’s article is written for...
Stars Among Us-Performers at Storytime
Find out how publisher Maria Dismondy recommends you get more exposure to your bookstore and librarian. Get your customers and patrons in and reading with these monthly marketing tips! Sign...
Two Key Business Relationships That Will Grow Your Bookstore
Editor’s Note: Each month, we publish an article dedicated at helping your bookstores or library up their marketing game. This month’s article is a little bit different as we’re going...
Storytime Success with Local Celebrities
Find out how publisher Maria Dismondy recommends you get more exposure to your bookstore and librarian. Get your customers and patrons in and reading with these monthly marketing tips! Sign...
The Launch of Dazzling Travis
We asked one of our authors to share her experience with the launch of her book Dazzling Travis. The book sold out of hardcover copies the first month it was...
How To Share Your Personal Love Of Books With Your Customers
At Cardinal Rule Press we are dedicated to helping librarians and booksellers think outside of the box when it comes to marketing, community building and sales efforts. If you love...
Wait, I can do that at the library?
Find out how publisher Maria Dismondy recommends you get more exposure to your bookstore and librarian. Get your customers and patrons in and reading with these monthly marketing tips! Sign...
Mid-Summer Marketing Ideas For Increased Foot Traffic
As soon as late July hits, it can often feel like a mid-summer slump for your bookstore or library. Your summer programming and special events have kicked off but engagement...
How Independent Bookstores are competing with big box giants...and winning!
Find out how publisher Maria Dismondy recommends you get more exposure to your bookstore and librarian. Get your customers and patrons in and reading with these monthly marketing tips! Sign...
What Should I Read Next?
Editor’s Note: At Cardinal Rule Press, one of our goals is to provide you with tips, tricks and advice to help your bookstore or library thrive. And this tip today?...
You CAN Make Middle Schoolers Love the Library Too!
The traditional “shush” space of the library may seem like the last place a moody, awkward preteen wants to visit in their free time. The ever-changing needs of our busy...