Author Interview With Shutta Crum
Guest Speaker: Shutta Crum Website: www.shutta.com Bio: Shutta Crum, an award-winning writer of books for children and poetry for adults, is a storyteller and a retired youth librarian who was...
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For Publishers
Author Interview With Laura Lee
Guest Speaker: Laura Lee Website: www.worldoflauralee.com Bio: Laura Lee is an author, illustrator, and designer. She grew up in the sleepy mountains of West Virginia where she spent many formative...
Two New Ways Increase Attendance At Storytime
A note from the editor: A new year means new sales goal for your bookstore and if you want to crush them, you’re going to need to think outside of...
Author Interview Series-Debbie Gonzales
Guest Speaker: Website: www.debbiegonzales.com Bio: Debbie Gonzales is a career educator, curriculum consultant, former school administrator and adjunct professor, and once served as a SCBWI RA for the Austin Chapter....
Summer Interview Series-Creating a Buzz Around a Launch
Guest Speaker: Dana Malstaff Website: www.boss-mom.com Bio: Dana Malstaff is the CEO and Founder of Boss Mom. She is a mother, author, business strategist, podcaster, blind spot reducer, and movement...
Summer Series Interview: Marketing Using Magazines
Guest Speaker: Naomi Blackburn Website: www.indiepicksmag.com Bio: Naomi Blackburn, owner of The Author CEO, a consultation firm dedicated to helping independent authors navigate the development of strategic business plans and...
Summer Interview Series-Creative Promotions
Guest Speaker: NJ Rongner Website: www.workingchristianmom.com Bio: NJ Rongner is a business strategist who helps female entrepreneurs clear the clutter and get laser focused on what matters most. Known by...
Summer Interview Series-Using Analytics to Strategize
Guest Speaker: Barb Drozdowich Bio: Social Media and WordPress Consultant Barb Drozdowich has taught in colleges, universities and in the banking industry. More recently, she brings her 15+ years of...
Summer Interview Series-Personal Branding & Storytelling on Instagram
Guest Speaker: Casie Shimansky Bio: Casie Shimansky is an award-winning social media specialist for Cisco’s Talent Brand team, and was recently named a 2018 Mover and Shaker by the Social...
Summer Series Interview-Consistency & Balance in Marketing
Guest Speaker: Ben Sailer Website: http://coschedule.com/blog Bio: Ben is the Blog Manager at CoSchedule in Fargo, ND by day, and a freelance music journalist by night. CoSchdule allows you to...
Summer Series Interview-DIY Social Media Management
Guest Speaker: Emily Rabitoy Website: https://emilierabitoy.wordpress.com/ Bio: Emilie Rabitoy is a retired dairy farmer who has found a way to use her work ethic to help authors achieve their dreams....
Summer Series Interview-Interviewing for Marketing
Guest Speaker: Paul Geiger Website: https://paulgeiger.com/ Bio: Paul Geiger is currently a Senior Associate Instructor at New York Speech Coaching in New York City. He specializes in effective business communications....
Summer Series Interview-Storytelling for Business Impact
Guest Speaker: Miri Rodriguez Website: https://www.microsoft.com/itshowcase Bio: Miri Rodriguez is a Storyteller for IT Showcase. She is a creative journalist and content advocate developing stories across key technology trends, evangelizing...
Marketing for Increasing Exposure Tip #21: Mindset Matters
This week I am taking a slight detour from the information filled emails I write about proven book marketing strategies. For the last five weeks, I have been speaking to...
Marketing for Increasing Exposure Tip #20: Paid Advertisement
This month I am going to address a topic I haven’t faced head on until recently, paid advertisement. Starting out in this industry, ten years ago now, I didn’t want...
Marketing for Increasing Exposure Tip #19: Clean Up Time! The Art of Tidying Up Your Email List
In the past, we’ve talked about the importance of having an email service that stores (and backs up) all of your contacts. This list is critical in communicating on a...
Marketing for Increasing Exposure Tip #18: How a Virtual Summit Sells Books
A virtual summit is an online conference. All interviews take place on video either live or pre-recorded. There are many benefits to hosting a summit. Provide value to your target...
Marketing for Increasing Exposure Tip #17: Try it for 90 Days
Do you know about the marketing strategy Attract, Engage (Nurture) and Convert? If you don’t then I will break it down for you because it’s a strategy you can easily...
Marketing for Increasing Exposure Tip #16: Wearable Branding
Let me share a simple marketing strategy with you this week that has powerful results. It’s called wearable branding. That’s right, think t-shirts, bags, coffee mugs and more. Consider giving...
Marketing for Increasing Exposure Tip #15: Create a Catalog of Your Books
Here’s an excellent marketing tip that I put into practice earlier this year thanks to a colleague suggesting it. Work with someone on your team to create a catalog of...