Let me share a simple marketing strategy with you this week that has powerful results. It’s called wearable branding. That’s right, think t-shirts, bags, coffee mugs and more.
Consider giving the members of your team or the vendors you work with in the industry a gift with your logo on it. How about a travel mug? Each time these individuals drink from this mug out and about, someone will see it. Even if people don’t ask about it, they are bound to remember and possibly look into the company at a later time.
I’ve been spending time the last few weeks working with a Business Strategist. We have looked at where my referrals are coming from. The #1 referral type for my author brand is WORD OF MOUTH. Ask yourself this question: How can I get people talking about my brand (your books!)?
Enjoy this special time of year with your family and loved ones.
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My name is Maria Dismondy. I am a children’s book author who also founded the publishing company, Cardinal Rule Press.
Finding ways to market my messages is a passion of mine. I want to help you gain greater recognition of your brand, to generate new readers and improve your sales. Why? Because I love to GIVE and CONNECT and I truly believe we are all in this together!
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