At the heart of every great bookstore or library is a team of people who love books and love sharing them with others. Booksellers and librarians aren’t just there to check out books or ring up sales, they are key connectors in your reading community. But how often do we take the time to get to know the faces behind the counter or the person helping us find our next favorite read? Getting to know them can completely change your experience with books!

Why It Matters

When you get to know people behind the desk, you not only get book recommendations, but you also make a meaningful connection. By learning about their favorite books, how they like to read, or even quirky little facts about them, their suggestions suddenly feel more personal and thoughtful.

It also makes the whole space feel friendlier. When booksellers and librarians are kind and helpful, visitors are more likely to come back, explore more titles, try something new, and feel like they truly belong. It turns your bookstore or library from just a place to grab a book into a cozy place where readers and stories come together. 

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How to Get Started: Building Those Connections

If you work at a bookstore or library and are wondering how to foster this connection, here are some simple ways to begin:

1. Share personal Stories and Favorites

As a manager or owner, encourage staff to share a bit about themselves with visitors. This can be as simple as displaying a small card or sign near the checkout or info desk with their name, fun fact, favorite book and hobbies. Even a simple, informal introduction can spark conversation, especially for those visitors who might be shy but have always wanted to get to know the staff.

2. Create Conversation Starters

Add little prompts around your bookstore or library that invite people to ask questions or chat. For example, “Wondering what Jamie reads in his free time? Just ask!” This shows that your staff is approachable. 

3. Use Social Media to Introduce Your Team

Mini-interviews or occasional photos on your social channels is a great way to introduce your team to the local community. Share fun facts, what your team is currently reading or even what food they like. This approach makes it easier to connect in person. 

4. Host Informal Events or Book Chats

Consider hosting small events that encourage staff and customers to connect. For example, Lee Wind, author of LIKE THAT ELEANOR, will be signing books at ALA Annual Conference and Exhibition in Philadelphia from June 26-30 at IPG in book #1940. Events like this give people a chance to see the personalities behind the counter and build friendships rooted in a shared love of books.

Why it Works

People crave connections in today’s digital world. By getting to know your bookseller or librarian it will transform the way you interact with books. This connection encourages repeat visits, word-of-mouth recommendations, and cultivates a welcoming atmosphere. 

So start small: share your favorite book, tell fun facts about you, and ask questions. Before you know it, your library or bookstore won't just be known for the books on the shelves, but for the people who make it feel special.

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Yuliia Khmara is a senior at Northwood University, studying International Business and Digital Marketing. In her free time, you will find her on the tennis court, reading a book, or spending time with friends and family.