Here’s an excellent marketing tip that I put into practice earlier this year thanks to a colleague suggesting it. Work with someone on your team to create a catalog of your books. Be sure to include the following information:
- Book titles
- Ordering information
- Contact information
- Social Media handles
Once you have a completed catalog of your books, you will want to have it printed. We use Smart Press.
See our 2017-2018 Catalog here.
Now that you have catalogs, how can you use them to market your books? Here are a few ideas:
- Send them out to individual bookstores
- Give some to your distributor to share with their book buyers
- Look into joining a co-op marketing program with your distributor where they include your catalog along with other publishers review books and marketing materials. This was very cost effective for us to participate in a program like this!
Did you know you can get these marketing tips sent RIGHT to your inbox? Sign up here.
My name is Maria Dismondy. I am a children’s book author who also founded the publishing company, Cardinal Rule Press.
Finding ways to market my messages is a passion of mine. I want to help you gain greater recognition of your brand, to generate new readers and improve your sales. Why? Because I love to GIVE and CONNECT and I truly believe we are all in this together!
Would you like to receive bi-weekly email newsletters with more marketing education? Sign up here.