Marketing for Increasing Exposure Tip #17: Try it for 90 Days
Do you know about the marketing strategy Attract, Engage (Nurture) and Convert? If you don’t then I will break it down for you because it’s a strategy you can easily...
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Marketing for Increasing Exposure Tip #16: Wearable Branding
Let me share a simple marketing strategy with you this week that has powerful results. It’s called wearable branding. That’s right, think t-shirts, bags, coffee mugs and more. Consider giving...
Marketing for Increasing Exposure Tip #15: Create a Catalog of Your Books
Here’s an excellent marketing tip that I put into practice earlier this year thanks to a colleague suggesting it. Work with someone on your team to create a catalog of...
Marketing for Increasing Exposure Tip #14: The Power Of The Hashtag
When people first started using hashtags, I was utterly confused. I wasn’t sure if it was a way to catalog certain social media posts or if it was a way...
Marketing for Increasing Exposure Tip #13: Pinterest
Did you know that there are over 100 million active users on the platform Pinterest? Amazing right? Another fun fact about Pinterest is that of those active users, around 77%...
Marketing for Increasing Exposure Tip #12: LinkedIn
We’ve talked a lot about the importance of figuring out WHO your target market is. Once you’ve figured that out, spend time providing valuable content on the platform where your...
Marketing Hack #11: The Book Launch Team
Today’s marketing tip is a powerful secret I keep in my back pocket that has the opportunity to increase the visibility of your book during its launch and release. At...
Marketing for Increasing Exposure Tip #10: Video Trailers
It’s old news now but VIDEO out on the internet is all the rage. How can you easily incorporate video into your book marketing? Create a video trailer that highlights...
Marketing for Increasing Exposure Tip #9: Creative Business Cards
Be sure that you always have a business card on hand when out and about in the world. I can’t tell you how many times I’ve forgotten mine and have...
Marketing for Increasing Exposure Tip #8: Podcast Interviews
Podcasts have amazing reach and that number is growing each year as more and more individuals are using their Smartphones for just about everything, including this type of free education...
Marketing for Increasing Exposure Tip #7: Personal Development
A few months ago, I shared with you how much I’ve learned in the business of marketing by listening to podcasts. I listen in my car, while cooking and exercising....
Marketing for Increasing Exposure Tip #6: Sealed with a Gift-SWAG
Everyone loves a little something for free. Think outside of the box when coming up with products to give away to readers and colleagues. For the holidays, my graphic designer...
Marketing for Increasing Exposure Tip #5-Amazon Author Central
Get Yourself Set Up under Author Central I don’t need to tell you what a powerhouse Amazon has become because if you’ve experienced shopping with Prime, you get what I...
Marketing for Increasing Exposure Tip #4: Host A Launch Party
Time to party-Host A Launch Party Has your book been out for quite sometime but you want to boost sales? Did you host a launch party when the book first...
Marketing for Increasing Exposure Tip #3: Scheduling Social Media
Are you still trying to avoid using social media to market your books? Don’t do it. Social Media marketing is free and effective. There are ways to market on a...