Category: Marketing Tips
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Creating the Ultimate Children’s Virtual Book Club!
By Sarah Cavanaugh | September 28, 2020
If there is one thing we ALL love… it’s connecting through books. As booksellers and librarians, it’s those connections that feed us. Due to the pandemic, many of us have been left feeling disconnected, and missing those little reader’s faces an …
Learn from the Experts: Literary Agent Interview Series
By Maria Dismondy | September 11, 2020
As a way to support our community of writers and to collaborate with others in the industry, we are hosting a virtual interview series this fall. Join us on zoom or Facebook live each Wednesday at 1pm EST for interviews with literary agents. This is a …
What We Learned At The Summer Library & Bookstore Tour!
By Sarah Cavanaugh | August 24, 2020
We sure had a BLAST this summer with our VIRTUAL SUMMER BOOKSTORE AND LIBRARY TOURS! We hope you were able to catch some of them on our Facebook Live’s but if not, fear not! We’ve gathered some of our favorite BEST PRACTICES from our tours to bri …
Insider Scoop: What Your Followers Really Want To See On Social Media
By Sarah Cavanaugh | July 27, 2020
“Work Smarter, Not Harder.” ~ Carl Banks Happy July, friends! We know you’re a bunch of marketing rockstars, so you’re already posting on social media each week. You’re working hard to engage your customers and patrons with great information every time …
June Writer’s Series: Creating a Writer’s Community
By Sarah Cavanaugh | June 22, 2020
“It feels good to be in a community. Community, above all, is bigger than individuals–we are something much more than individuals when we are part of a community. And this is how things ought to be.” ~ Tony Blackshaw A Writer’s Community …
PR Insider Tips: Securing Those TV Interviews!
By Sarah Cavanaugh | March 23, 2020
Over the past couple of weeks, Cardinal Rule Press’ own Maria Dismondy has been on a media tour, sharing her newest book release, Sunny Side Upbringing, at multiple news outlets and morning shows throughout Michigan. Sounds like every author’s dream, …
If You Build it, They Will Come (to your Bookstore!)
By Maria Dismondy | February 24, 2020
As we all know, bookstores are happily making a comeback. So much so, that even Amazon has created their own brick-and-mortar concept. However, these Amazon stores are opposite of our local mom-and-pop shops. The Amazon store in Chicago, for example, f …
