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Insider Scoop: What Your Followers Really Want To See On Social Media-Take a look at some recent stats that are sure to sell you on the SMARTEST way to post #SocialMedia #InsiderScoop #Librarians #Booksellers

Insider Scoop: What Your Followers Really Want To See On Social Media

By Sarah Cavanaugh | July 27, 2020

“Work Smarter, Not Harder.” ~ Carl Banks Happy July, friends! We know you’re a bunch of marketing rockstars, so you’re already posting on social media each week. You’re working hard to engage your customers and patrons with great information every time …

June Writers Series Creating a Writers Community June2020

June Writer’s Series: Creating a Writer’s Community

By Sarah Cavanaugh | June 22, 2020

“It feels good to be in a community. Community, above all, is bigger than individuals–we are something much more than individuals when we are part of a community. And this is how things ought to be.” ~ Tony Blackshaw A Writer’s Community …

PR Insider Tips Securing Those TV Interviews Mar2020

PR Insider Tips: Securing Those TV Interviews!

By Sarah Cavanaugh | March 23, 2020

Over the past couple of weeks, Cardinal Rule Press’ own Maria Dismondy has been on a media tour, sharing her newest book release, Sunny Side Upbringing, at multiple news outlets and morning shows throughout Michigan.  Sounds like every author’s dream, …

If You Build it They Will Come to your Bookstore

If You Build it, They Will Come (to your Bookstore!)

By Maria Dismondy | February 24, 2020

As we all know, bookstores are happily making a comeback. So much so, that even Amazon has created their own brick-and-mortar concept. However, these Amazon stores are opposite of our local mom-and-pop shops. The Amazon store in Chicago, for example, f …

Primal Form of Storytelling

Children’s Audiobooks ~ A Primal Form of Storytelling

By Maria Dismondy | January 27, 2020

A 2019 audio report from NPR estimates that there are now over 120 million smart speakers in U.S. homes, representing 78% year-over-year growth. Between housework, the treadmill and long commutes, the audiobook trend continues to rise right along with …

Get a jumpstart on your 2020 planning

Get a Jumpstart On Your 2020 Planning

By Maria Dismondy | December 23, 2019

Editor’s Note: As we say goodbye to the year, it is important to take a moment to pause and reflect. As always, we are dedicated to bringing you out of the box marketing ideas for your bookstore or library. We know that 2020 is going to be an amazing y …

How To Use The Calendar To Create Seasonal Book Displays

How To Use The Calendar To Create Seasonal Book Displays

By Maria Dismondy | November 25, 2019

Editor’s Note: If you are a bookseller or librarian, you are in the right place! Each month, we publish an article dedicated to helping you think outside of the marketing box. We know it can be hard to think of fresh marketing ideas, which is part of t …

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