Author: Alexa Bigwarfe
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Building dedicated fans through your email list
By Alexa Bigwarfe | September 28, 2021
Marketing a children’s book can be challenging. Especially in a world where conducting school visits, in person story times, and other in person events, are all limited by a global pandemic. So many of us have had to take to more traditional digital ma …
The Importance of Developing a Personal Brand as an Author
By Alexa Bigwarfe | April 26, 2021
Have you thought much about “branding” as an author? If you’re new to marketing, you may not be familiar with the concept of branding, creating a personal brand, or as some will call it, your “Author brand.” What is a “brand?” Simply, your author “bran …
