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There are so many business books I have read that have benefited our publishing company or my author platform. Over the next few months, I will highlight some of my favorite business books with a brief synopsis of the book as well as my top ten take aways or quotes.


Book Title: Better Than Before

Author: Gretchen Rubin


Business Book Review-Better Than Before - cardinalrulepress.com


Book Synopsis:

Gretchen Rubin’s answer: through habits. Habits are the invisible architecture of everyday life. It takes work to make a habit, but once that habit is set, we can harness the energy of habits to build happier, stronger, more productive lives.

So if habits are a key to change, then what we really need to know is: How do we change our habits?

Better Than Before answers that question. It presents a practical, concrete framework to allow listeners to understand their habits – and to change them for good. Infused with Rubin’s compelling voice, rigorous research, and easy humor, and packed with vivid stories of lives transformed, Better Than Before explains the (sometimes counterintuitive) core principles of habit formation.

Along the way Rubin uses herself as guinea pig, tests her theories on family and friends, and answers listeners’ most pressing questions – oddly, questions that other writers and researchers tend to ignore:

  • Why do I find it tough to create a habit for something I love to do?
  • Sometimes I can change a habit overnight, and sometimes I can’t change a habit no matter how hard I try. Why?
  • How quickly can I change a habit?
  • What can I do to make sure I stick to a new habit?
  • How can I help someone else change a habit?
  • Why can I keep habits that benefit others but can’t make habits that are just for me?

Whether listeners want to get more sleep, stop checking their devices, maintain a healthy weight, or finish an important project, habits make change possible. Listening to just a few chapters of Better Than Before will make listeners eager to start work on their own habits – even before they’ve finished the audiobook.

Bonus feature: includes a full episode from the author’s podcast Happier with Gretchen Rubin in which she discusses how to build happier habits into everyday life.


My Review:

This book has a fresh perspective on habits and talks a lot about values based living which is very important to me. The thing I like about this author is her personal take on what she is teaching, as she uses personal stories to drive a point home. She always practices what she preaches!


Top Ten Quotes:

  1. “The biggest waste of time is to do well something that we need not do at all.”
  2. “The desire to start something at the “right” time is usually just a justification for delay. In almost every case, the best time to start is now.”
  3. “In the chaos of everyday life, it’s easy to lose sight of what really matters, and I can use my habits to make sure that my life reflects my values.”
  4. “We won’t make ourselves more creative and productive by copying other people’s habits, even the habits of geniuses; we must know our own nature, and what habits serve us best.”
  5. “How we schedule our days is how we spend our lives.”
  6. “The most important step is the first step. All those old sayings are really true. Well begun is half done. Don’t get it perfect, get it going. A journey of a thousand miles begins with a single step. Nothing is more exhausting than the task that’s never started, and strangely, starting is often far harder than continuing.”
  7. “Research—and my own experience—suggests that the less we indulge in something, the less we want it. When we believe that a craving will remain unsatisfied, it may diminish; cravings are more provoked by possibility than by denial.”
  8. “When we do stumble, it’s important not to judge ourselves harshly. Although some people assume that strong feelings of guilt or shame act as safeguards to help people stick to good habits, the opposite is true. People who feel less guilt and who show compassion toward themselves in the face of failure are better able to regain self-control, while people who feel deeply guilty and full of self-blame struggle more.”
  9. “With habits, we don’t make decisions, we don’t use self-control, we just do the thing we want ourselves to do—or that we don’t want to do.”
  10. “Six obvious ways to make an activity less convenient: • Increase the amount of physical or mental energy required (leave the cell phone in another room, ban smoking inside or near a building). • Hide any cues (put the video game controller on a high shelf). • Delay it (read email only after 11:00 a.m.). • Engage in an incompatible activity (to avoid snacking, do a puzzle). • Raise the cost (one study showed that people at high risk for smoking were pleased by a rise in the cigarette tax; after London imposed a congestion charge to enter the center of the city, people’s driving habits changed, with fewer cars on the road and more use of public transportation). • Block it altogether (give away the TV set).”

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Marketing for Increasing Exposure Tip #8: Podcast Interviews - mariadismondy.comMy name is Maria Dismondy. I am a children’s book author who also founded the publishing company, Cardinal Rule Press.

Finding ways to market my messages is a passion of mine. I want to help you gain greater recognition of your brand, to generate new readers and improve your sales. Why? Because I love to GIVE and CONNECT and I truly believe we are all in this together!

Better Than Before - cardinalrulepress.com

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