Marketing for Increasing Exposure Tip #20: Paid Advertisement – Cardinal Rule Press
This site has limited support for your browser. We recommend switching to Edge, Chrome, Safari, or Firefox.

Now Booking School Assemblies! Learn More

Marketing for Increasing Exposure Tip #20: Paid Advertisement

Marketing for Increasing Exposure Tip #20: Paid Advertisement - mariadismondy.com


This month I am going to address a topic I haven’t faced head on until recently, paid advertisement. Starting out in this industry, ten years ago now, I didn’t want to spend money on ads. I looked into it and I was shocked at the prices: $1500 for 1/6th page? What?

But I get it. Depending on what company you are working with, paid ads can have a huge reach. I just chose to go the grassroots style since it is so available to us via numerous social media platforms.

Until recently when a financial advisor told me I did indeed have room in my budget for paid advertising. So I dove in and here are a few things I learned.

Top Tips when Considering Paid Advertisement:

  • Ask about the reach. Is this ad in print our online. Who is the target reader? Does it match who YOUR target audience is?
  • Is the design fee included in the cost of the ad price?
  • How will you track the success of this ad? Do you have access to your day by day sales to compare them to the release week of the ad?
  • Talk to a colleague about their experience with ad placements. Would they recommend the one you are considering?

Here are a few companies we have placed ads with recently and have seen a positive bump in our book sales as a result:

Reply and let me know if you have been happy with a recent paid advertisement experience.


Did you know you can get these marketing tips sent RIGHT to your inbox? Sign up here.


Marketing for Increasing Exposure Tip #8: Podcast Interviews - mariadismondy.comMy name is Maria Dismondy. I am a children’s book author who also founded the publishing company, Cardinal Rule Press.

Finding ways to market my messages is a passion of mine. I want to help you gain greater recognition of your brand, to generate new readers and improve your sales. Why? Because I love to GIVE and CONNECT and I truly believe we are all in this together!

Leave a comment

Please note, comments must be approved before they are published

Cart

No more products available for purchase

Your cart is currently empty.

------------------------