The Blog

Marketing for Increasing Exposure Tip #5: Sealed with a Gift-SWAG -

Everyone loves a little something for free. Think outside of the box when coming up with products to give away to readers and colleagues. For the holidays, my graphic designer came up with a small desktop calendar I could gift to people on my team. This included the freelance women who work with me, our printer, team at the distributor, educational influencers and more!

Readers always love a nice bookmark but think about other SWAG items like pens, stickers, chapstick, personalized cookies, bags, coffee mugs, mints and more!

Great places to order SWAG:


I believe that in the end, kindness and generosity pay off. So think about adding small gifts and giveaways to your platform as an author.

My name is Maria Dismondy. I am a children’s book author who also founded the publishing company, Cardinal Rule Press.

Finding ways to market my messages is a passion of mine. I want to help you gain greater recognition of your brand, to generate new readers and improve your sales. Why? Because I love to GIVE and CONNECT and I truly believe we are all in this together!

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Cardinal Rule Press

P.O. Box 930237 • Wixom, MI 48393